B2B social media agency: enquiries from companies, not likes

Why B2B buyers use social media

The decision about a supplier is made by a person: a café owner, a procurement manager, a plant’s technical director. Before the first call they check whether the production exists, who stands behind it and who already buys from it. A website answers “what do you sell”; social media answers “can we trust you”. So B2B social media marketing is not news and holiday posts — it is three kinds of proof, published consistently:

• The production exists and works. Floors, equipment, quality control, shipping — live footage.
• There are people behind it. The founder, the technologist, the manager who will answer the enquiry. Companies buy from people.
• Other companies already buy. Case studies with numbers, video testimonials from partners, collaborations with clients.

B2B social media marketing services: what is included

Strategy. Who the decision maker is, where they spend time, their objections to a new supplier, which 3–5 competitors are already active and what works for them. Positioning as a reliable manufacturer or contractor.

Content from the floor. 80–120 stories, 8–12 posts and 10–20 short videos a month: product breakdowns, process, macro video, people, answers to buyer questions — minimum order, lead times, certificates. Filming on site 2–3 hours a month, or shot lists for your team if you are abroad.

DM funnel. Every post ends with a specific action: request a price list, samples, a call. A reply script for your manager, qualification (volume, location, timing), hand-off to sales or CRM.

Ads on decision makers. Meta Ads by interests and job titles (small-business owners, buyers, hospitality) with a partner’s video testimonial as the creative; retargeting of production-video viewers. LinkedIn Ads for corporate audiences by title and industry.

LinkedIn and the founder. Company page plus the founder’s or CTO’s profile: expert posts, case studies, industry positions. For export and IT this is the primary channel.

Reporting. Enquiries from companies and their cost, quote and sample requests, reach among the target audience, production-video views; quarterly reconciliation with sales.

Social media for manufacturing, IT and professional services: what differs

• Manufacturers and suppliers for hospitality and retail. Buyers are venue owners, on Instagram and TikTok daily. Macro process videos, free samples, collaborations with client venues. Example: CROCO Factory.
• Industrial manufacturing, equipment, components. Buyers are engineers and technical directors. Product breakdowns, tests, comparisons, floors and people; LinkedIn plus Instagram. Example: UDM, where social media also solved hiring — 173 applications in a month.
• IT companies and agencies. Team expertise and case studies with numbers; founders’ LinkedIn profiles, Instagram as a culture showcase for hiring.
• Logistics, import, services for business. Trust through process and documents: how delivery, insurance and customs work. LogisticWay reported that after systematic management social media became a lead source rather than an extra channel.
• Doctors and clinics selling to patients abroad. Dr. Shynkaruk built a practice in Warsaw from cold audiences with short-form expertise — reach ×9 and 22 direct appointment requests. Full case study.

Results from B2B accounts we run

• CROCO Factory, Kyiv region. Dessert manufacturer supplying 200–250 cafés. Strategy, expert content and macro ASMR, 12 posts and 80 stories a month, Meta Ads with a video testimonial, DM funnel: 67 new café clients in one month, reach ×9 from 3,255 to 30,082.
• UDM — Ukraine Drone Motors, Kyiv. FPV motor manufacturer. Employer brand on Instagram and TikTok: 173 candidate applications in the first month with no ads, 9,942 TikTok followers from zero.
• LogisticWay, Kyiv. Car import from the USA: 44.1K accounts reached and social media as a lead source.

Numbers come from the clients’ own analytics and are published with their consent; more in case studies.

Timeline

Month one: strategy, page packaging, the first shoot on site, starter posts and the DM script. Month two: short videos and ads on decision makers, first quote and sample requests. Month three: scaling the formats that produced enquiries, collaborations with clients, reconciliation with sales. CROCO Factory’s Instagram became a sales channel in two months; in long-cycle niches (equipment, IT) the first enquiries come in 1–2 months and deals within a quarter. Minimum term — three months, with KPIs in enquiries from companies.

Pricing

A personal proposal after a free audit: the price depends on platforms, content volume and production (on-site shoot, your team with our shot lists, or remote). Ad spend is paid to the platforms directly and shown as its own line in the report. KPIs in writing before the start.