Content creation agency for Instagram and TikTok that fills the calendar with videos that sell

What content creation services include

Content is the only part of social media marketing that cannot be skipped: ads amplify what already works, and nothing works without videos people watch. Our content creation service covers the whole chain so that the calendar is full every month and every piece has a measurable job.

Strategy and calendar. Content pillars — product, process, people, expertise, proof — in a ratio set for your niche; a monthly calendar with formats, scripts and shoot dates. Built from your analytics: what gets saved, shared and leads to profile visits.

Scripts. Every video is written before it is filmed: a hook in the first two seconds, a payoff that justifies watching, a reason to go to the profile or write. One shoot day covers 10–15 scripted videos.

Production. Your team on camera with our shot lists; a creator or videographer in your city directed remotely; or full remote production from product shots, design, motion graphics and AI-assisted visuals. Real people and real process over stock and studio.

Editing. Captions, on-screen text, sound, brand colours and type; 9:16 masters for Reels and TikTok, cut-downs for stories and ads, 4:5 and 1:1 where a feed post needs it.

UGC. Creators who match your customer, briefed and approved by us, delivered with usage rights for organic and paid.

Reporting. Views, average watch time, saves, shares, profile visits per format — and the decision about next month’s mix.

Short-form video that performs: how we build it

Instagram and TikTok distribute videos by retention, not by follower count: a video watched past 50% gets recommended; one dropped in the first second does not. So every script answers three questions before filming — why someone keeps watching after second one, what they get by the end, and what they do next. The formats that answer them best in 2026:

• Process. How the product is made or the job is done. GOTOVO.Remont’s job-site videos passed 1M views without a presenter.
• People. The team, the founder, the chef, the doctor — two hours a month on camera with a script is enough.
• Drops and announcements with scarcity. Posh Alley Cats, a streetwear brand in Salzburg, grew monthly views from about 23,000 to 331,511 and started selling out drops from Instagram announcements alone, with $0 ad spend. Full case study.
• Answers. The questions customers ask in DMs — price factors, timelines, mistakes — one question per video.
• Atmosphere for hospitality. Plating, the bar at 10 pm, the crowd — the content that gave OWNER bar 615,472 views and 150+ bookings a month. Full case study.

What we do not make: trend dances unrelated to the product, stock-image carousels, and AI avatars pretending to be your staff.

How a month of content production works

1. Week 1. Audit of your account and five competitors, pillars, calendar, 30–50 scripts for approval.
2. Week 2. Shoot day with your team or the creator, or product shots received; first batch edited.
3. Weeks 3–4. Daily publishing, second shoot if the volume needs it, first performance read.
4. Month 2 onwards. The mix shifts toward the formats with the highest watch time and profile visits; fatigued formats are replaced; a UGC batch is added when ads start.

Who the service is for

Brands and local businesses in Europe, the US and Ukraine that need a steady volume of video — fashion and e-commerce, restaurants and bars, clinics and beauty studios, contractors and manufacturers, schools — and either have no one to produce it or have a team that films but needs scripts, editing and a system. Content creation is also sold inside our Instagram and TikTok management plans; this page is for clients who want production only.

Pricing

A personal proposal after a free audit: the price depends on the number of videos a month, production type (your footage, a creator in your city, remote production) and whether UGC is included. KPIs — views, watch time, profile visits — are agreed in writing. For what content formats work for a local business on Instagram, see Instagram content ideas.