Social media marketing for beauty salons that fills your booking calendar
Likes don’t pay rent — appointments do. We run Instagram and TikTok for beauty businesses so that every post, story and ad works toward one thing: new clients in your chair.
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- 30
- new clients a month for a PMU studio
- +25%
- bookings for a laser studio
- 200+
- projects delivered
- 8
- years in social media marketing
What we do for you
- 01Content that sells the result: before/after, transformations, client stories.
- 02Reels & TikTok scripts tailored to your services and city.
- 03Direct-response ads to people near your salon (Meta Ads).
- 04UGC creators in your city — even if you have no time to film.
- 05Booking-focused profile: highlights, price menu, DM funnels.
- 06Weekly KPI reports: bookings and enquiries, not likes.
Real results in beauty
Permanent Sergienko, Utrecht — booked out a month ahead. A PMU artist relocated to Utrecht and started from scratch in a new market, new language, new audience. We built the positioning, content system and paid promotion around before/after trust content — the account became the studio’s main client source: 30 new clients every month, a one-month waiting list and 30.5K profile views in 30 days. Read the full Permanent Sergienko case study.
13Laser — +25% bookings from social media. A systematic Reels + stories funnel turned an underused Instagram page into a steady stream of appointment requests for a laser and aesthetics studio.
Fair, honest pricing
Personal proposal. Every business is different — we build your package and price after a short free consultation. KPIs agreed in writing before we start, reported weekly. Typically well below what a comparable US agency charges for the same scope.
New to Instagram for beauty? Start with our free 2026 playbook for salons — the formats, the filming routine and the profile setup that book appointments.
Numbers from 13 of our client accounts, with methodology and limits, are published in our 2026 benchmark report.
How we work together
A 3-, 6- or 12-month service agreement with KPIs in writing. First results in month two, steady growth by month three.
01
Start
A kick-off briefing with you: we define goals, discuss tasks and opportunities for a strong start.
02
Analytics
Market research, competitor analysis, audience study. Strategy building and initial data collection.
03
Prep stage
Technical setup of profiles, ad accounts and campaign goals. Defining your KPIs.
04
Creative prep
Content plan, copywriting, visual style of the feed. Preparing ad copy and creatives.
05
Launch
Publishing content, growing audience activity, launching targeted ads. First leads and sales.
06
Support & growth
Constant monitoring, campaign optimization, fresh content, performance analysis — and scaling what works.
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