Dr. ShynkarukHow a doctor in Warsaw got 9× more views and 22 appointment requests from Instagram
🇵🇱 Warsaw, Poland · Private medical practice · a Garsally Agency client
Result:
- 22
- appointment requests
- 9×
- growth in views
- +24.9%
- profile visits in a month
- +25%
- link clicks in a month
A doctor building a private practice in Warsaw needed patients from a cold audience. Simple, trustworthy short-form medical content grew reach 9× and brought 22 direct appointment requests.
The challenge
Dr. Shynkaruk was building a private practice in Warsaw from scratch: no local patient base, a competitive medical market and an audience that is — rightly — sceptical of doctors who “do Instagram”.
The task was to turn medical expertise into content that a cold viewer trusts enough to book an appointment, while staying fully within medical advertising ethics.
What we did
Expertise, simplified. We packaged the doctor’s knowledge into short, plain-language Reels: one question, one clear answer, no scare tactics. Topics came from real patient questions.
Trust signals. Credentials, the clinic, the consultation process and “what to expect at the first visit” — shown openly, so the viewer knows exactly who they are booking with.
Local relevance. Content in Polish and Ukrainian for the two communities the practice serves, with Warsaw-specific context.
Booking path. Every post leads to one action: a direct message or the booking link. No detours.
Compliance. No before/after of medical procedures, no guarantees of outcomes — only education and transparent information.
Results
Reach grew 9×. Content brought 22 direct appointment requests, and in a single month profile visits rose 24.9% and link clicks 25%, with 21 enquiries from new patients. The practice now gets a predictable share of new patients from Instagram without paid promotion.
“Patients don’t book the doctor with the most followers. They book the one who explained their problem better than anyone else.”
