Paid social agency: Meta, TikTok and LinkedIn ads that pay back

We plan, launch and run paid social across Meta (Facebook and Instagram), TikTok and LinkedIn for businesses in Europe and the US — one strategy, one set of creatives adapted per platform, one weekly report with cost per result. Organic content and ads by the same team, so every ad has a profile worth clicking to.

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$4.99 → $1.93
cost per delivery order for a restaurant on Meta Ads
190
orders from ads in one month on a $400–500 budget
+782%
accounts reached for a skincare brand entering the US
$0.19
average cost per click for an architecture studio

Real results

All case studies →
OWNER BarKyiv, UkraineResult:150+table bookings a monthPermanent SergienkoUtrecht, NetherlandsResult:30new clients every monthPermanent Sergienko post: brows before and after

What we do for you

  1. 01Platform mix by goal: Meta for local enquiries and e-commerce, TikTok for cheap reach and younger audiences, LinkedIn for corporate B2B.
  2. 02Tracking first: pixels and server-side events on every platform, UTM standard, one dashboard for spend and cost per result.
  3. 03Creatives built per platform: 9:16 video that looks native on TikTok and Reels, static and carousel for Facebook, document and text ads for LinkedIn.
  4. 04Testing framework: 3–4 offers × 2–3 creatives per platform, equal budgets for 7–10 days, winners scaled by 20–30%.
  5. 05Retargeting across platforms: video viewers, profile and site visitors, cart abandoners, customer lists and lookalikes.
  6. 06Weekly report: spend, results, cost per result and ROAS per platform, and the budget shift for next week.

What a social media advertising agency does across platforms

Every social platform sells impressions through an auction and charges by CPM; what differs is who is there, how precisely you can target them and what a native ad looks like. A paid social agency’s job is to put the right share of budget on each platform for your goal, build creatives that look native on each, track every result back to spend and move money weekly to where the cost per result is lowest.

Platform Best for Typical US CPM, 2026 What converts
Meta (Facebook, Instagram) Local enquiries, e-commerce, lead forms, retargeting $5–15 Offer-led video and static, radius and interest targeting, retargeting
TikTok Cheap reach, younger buyers, product discovery, hiring $1–4 Native 9:16 video, Spark Ads on proven organic videos
LinkedIn Corporate B2B by job title and industry $30–60 (clicks $5–12) Document ads, founder-voice text ads, lead-gen forms

Benchmarks are from our 2026 campaigns and public platform ranges; your niche and season move them.

Audit and plan

  • Product, average order value, margin and the decision maker — this sets the platform mix and the target cost per result.
  • Audit of existing ad accounts: history, rejections, pixel and event health, wasted spend.
  • Funnel per platform: cold audiences → retargeting of video viewers and profile visitors → site visitors, cart abandoners, customer lists.

Tracking

  • Meta pixel and Conversions API, TikTok pixel and Events API, LinkedIn Insight Tag; events for leads, purchases and contacts.
  • UTM standard and one dashboard: spend, results, cost per result and ROAS per platform.

Creatives

  • 3–4 offer hypotheses and 2–3 creatives each, adapted per platform: 9:16 native video for TikTok and Reels, static and carousel for Facebook, document and text ads for LinkedIn.
  • Scripts with a hook in the first two seconds, subtitles, the number or benefit in the first frame; UGC creators where the product needs a real customer.

Launch, test, scale

  • Equal budgets per test cell for 7–10 days; winners scaled by 20–30%, losers switched off.
  • Creatives refreshed every 2–3 weeks; frequency above 3 is the signal.
  • Weekly report with the budget shift for next week and the reason.

Results from paid social campaigns we run

  • Chicken Cosmopolitan, Kyiv. Restaurant with delivery, Meta Ads. Orders from ads grew from 50 to 190 a month and cost per order fell from $4.99 to $1.93 on a $400–500 monthly budget.
  • OLROM, USA. Skincare brand entering the US. UGC content, an ads plan with creatives and targeted campaigns: accounts reached +782%, +3,462 new followers, interactions +246%.
  • Andrii Medvid, Ukraine · Europe · Dubai. Architecture studio. Targeted campaigns at $0.19 average cost per click grew the audience from 380 to 16,900 followers.
  • OWNER, Kyiv. Restaurant-bar. Ads on top of a content strategy: reach +508%, 150+ table bookings a month. Full case study.

Numbers come from the clients’ own ad accounts and analytics and are published with their consent. More in case studies.

Why ads and organic belong to one team

An ad is a promise; the profile and the first DM reply are where it is kept. Half of paid-social waste happens after the click — an empty profile, a slow reply, a landing page without a form. Our ads team shares scripts, shoots and editors with the organic team, so every campaign lands on a profile with fresh content and a DM script, and the best organic videos become Spark Ads and Reels ads instead of being shot twice.

Pricing

A personal proposal after a free audit of your ad accounts: the fee depends on the number of platforms, campaigns and creatives per month and whether we produce the video. Ad spend is paid to the platforms directly and shown per platform in the weekly report. KPIs — cost per enquiry, cost per order or ROAS — are agreed in writing before launch.

How we work together

A 3-, 6- or 12-month service agreement with KPIs in writing. First results in month two, steady growth by month three.

  1. 01

    Start

    A kick-off briefing with you: we define goals, discuss tasks and opportunities for a strong start.

  2. 02

    Analytics

    Market research, competitor analysis, audience study. Strategy building and initial data collection.

  3. 03

    Prep stage

    Technical setup of profiles, ad accounts and campaign goals. Defining your KPIs.

  4. 04

    Creative prep

    Content plan, copywriting, visual style of the feed. Preparing ad copy and creatives.

  5. 05

    Launch

    Publishing content, growing audience activity, launching targeted ads. First leads and sales.

  6. 06

    Support & growth

    Constant monitoring, campaign optimization, fresh content, performance analysis — and scaling what works.

Garsally.agency

Frequent questions

What is a paid social agency and how is it different from a Meta Ads agency?

A paid social agency runs advertising across several social platforms — Meta, TikTok, LinkedIn, sometimes Pinterest — under one strategy and one report, moving budget to where the cost per result is lowest. A Meta-only agency optimises inside one platform. We run both: Meta remains the core for most local and e-commerce clients, TikTok adds cheap reach and younger buyers, LinkedIn covers corporate B2B.

How much should we budget for social media advertising?

For a local business in the US or Western Europe, $800–1,500 a month across platforms is the minimum that lets the algorithms leave the learning phase; e-commerce usually starts at $2,000–5,000; corporate B2B on LinkedIn at $1,500+ because clicks cost $5–12. Eastern European markets run at roughly a third. The management fee is set after a free audit and is separate from ad spend, which you pay to the platforms directly.

Which platform gives the cheapest results?

TikTok gives the cheapest impressions (CPM $1–4 in the US versus $5–15 on Meta), Meta gives the cheapest enquiries and purchases for most local and e-commerce businesses because its targeting and retargeting are more precise, and LinkedIn gives the most expensive clicks but the only reliable access to job titles. The honest answer for your product comes from a two-week test with equal budgets, which is how we start.

Do you create the ad creatives or do we supply them?

Both work. Our content team scripts, films or directs and edits creatives per platform — this is usually where the cost per result is won or lost, so we prefer to own it. If you have a creative team, we send briefs and specs and test what they produce. Creatives are refreshed every 2–3 weeks because fatigue sets in fast on Instagram and faster on TikTok.

How fast will paid social bring results?

First enquiries or sales come on day 3–7; the first two weeks are learning and testing, so cost per result is higher. A stable price forms in weeks 4–6 after weak ads are switched off and strong ones scaled. We judge payback over three months, when repeat purchases and lifetime value are visible. Chicken Cosmopolitan reached 190 orders a month and a $1.93 cost per order within three months of relaunching its creatives.

Can you run ads in regulated industries — medical, alcohol, finance?

Yes, with each platform’s rules built into the creatives: no before/after or promised results in medical and beauty, age gating and country limits for alcohol, special ad categories for finance and housing on Meta. We prepare accounts in advance — verification, two-factor security, payment methods — so a rejected creative does not stop the campaign.

Do we also need organic content if we run ads?

Yes. Ads send people to your profile, and a profile with no recent content converts poorly; on TikTok the best-performing ads are usually Spark Ads built on organic videos that already proved their watch time. That is why our ads team works with the same scripts, shoots and editors as the organic team — see our Instagram and TikTok management pages.

Free, within 2 business days

We’ll audit your social media and tell you what to do with it

Honest, open, transparent — no pressure. The audit is yours to keep, whether or not you become a client.

  1. What isn’t working — your profile, content and DM funnel, point by point
  2. The numbers in your niche — what a lead costs and what can realistically grow in three months
  3. A plan and an exact price — a specific package for your goals, no “it depends”
Interested in

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