E-commerce social media agency for Shopify and DTC brands

Why a store sells on social media — or only “has a presence”

For an online store Instagram and TikTok are the shop window, the salesperson and the ad channel in one place. Someone sees the product in a Reel, opens the profile, checks highlights for prices, shipping and reviews, writes a DM or taps through to the catalogue. If any of those steps is empty — no price, no reply, no reviews — there is no sale, however many views the video got. So we build e-commerce social media marketing as a funnel, not a feed of product photos.

What our e-commerce social media marketing includes

Store-ready profile. Bio with what you sell, shipping and a “from” price; highlights for catalogue, prices, delivery and returns, reviews and how to order; an automated welcome message with the current offer.

Product content. 100–120 stories, 3–5 posts and 12–20 Reels a month: unboxings, product in use, size next to familiar objects, “what $50 gets you”, video reviews, production and packing. A monthly product shoot or shot lists for your team.

UGC. Creators who look like your customer, briefed and approved by us, delivered with usage rights — the cheapest way to get an ad creative that performs. See content creation.

Catalogue ads. Meta pixel and Conversions API, product catalogue, purchase events, dynamic retargeting of product viewers and cart abandoners, sales campaigns with ROAS as the KPI; TikTok Spark Ads on the organic videos with the best watch time. Details on the Meta Ads page.

DMs as a till. Automated reply, a script with options and payment, orders passed to your CRM or sheet, replies within 15 minutes in business hours.

Reporting. Orders and enquiries by channel, cost per order, ROAS, audience growth, views, and which creatives get more budget next week.

Fashion, beauty, food, gifts: what differs

• Fashion and accessories. Try-ons, outfits, size guides in stories, drops with a deadline. Posh Alley Cats (streetwear, Salzburg): monthly views ×14 from about 23,000 to 331,511 with $0 ad spend; drops sell out from announcements. Full case study.
• Beauty and skincare. Swatches, results on skin, UGC reviews, a launch as an event. MIMOLI (lip gloss, launched from zero): 137 sales and 411 enquiries in a month, 448K reach. OLROM (under-eye patches, US market): reach +782%, +3,462 followers on UGC and ads.
• Food and drinks. Occasions and seasons: Spirit Cocktails built a content system around holidays and got 69 orders from one campaign, growing from 60 to 10,200 followers.
• Gifts and handmade. The making process, personalisation, limited runs; DMs as the main till.

Retail chains and grocery brands get the same system with store-visit objectives added to the ads.

Results from stores and brands we run

• MIMOLI, Ukraine. Decorative cosmetics launched from zero after a failed start elsewhere: 137 sales, 411 enquiries and 448K reach in a month.
• Posh Alley Cats, Salzburg. Premium streetwear: 14× views, ×6 engagement, drops selling out, $0 on ads.
• OLROM, USA. Skincare: +782% reach, +246% interactions, +3,462 followers.
• Spirit Cocktails, Ukraine. Cocktail kits: 69 orders from one campaign, 30K views a month.

Numbers come from the clients’ own analytics and are published with their consent; more in case studies.

Timeline and pricing

Month one: profile packaging, product shoot, first Reels, pixel and catalogue. Month two: sales and retargeting campaigns, first orders in the report, first UGC batch. Month three: scaling the creatives with the lowest cost per order, a quarter plan for drops and promotions. Minimum term three months; KPIs are orders, cost per order and ROAS.

A personal proposal after a free audit of your store, profile and ad account; ad spend is paid to the platforms directly and shown as its own line in the weekly report. How agency, freelancer and in-house costs compare for a brand in the US and Europe: agency vs freelancer vs in-house.